Many people like Facebook because it’s easy to use and keep in touch with family and friends. Using Facebook to promote your business is a smart marketing technique. This article gives you excellent advice on how it’s actually done.
You need to interact with your customers so that you are in touch with them. If people post things on your page, take note. Lots of successful entrepreneurs have gleaned great marketing ideas right from members of the public. Do not ignore your fans, because you would not be very successful without them.
Having a contest is a good way to glean fans. Offer prizes or discounts to your users when they like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
It is important that your published online content is linked to your Facebook account. If your site has a blog, include a summary and post links via Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Facebook marketing involves making sure your page is memorable to users. You may do this through your choice of page color and the addition of graphics. People are much more drawn to decorative pages than plain ones.
Think of Facebook as a way to share content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Create your content with this in mind. Use Facebook to promote your blogs from other channels. Facebook will bring you a great deal of traffic if you do.
Promote a contest using Facebook Offers. Set up your offer and turn it into a Promoted Post on your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Answer questions and comments quickly. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Never hesitate to share links to the site if there is an article that is on point in answering their question.
One of the best marketing tactics is to hold a giveaway. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.
Make sure that you focus on quality when updating your page. If you don’t share content that has value, you won’t keep fans very long. Updates ought to be fun, informative and useful. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
Your posts should include valuable content. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.
Give your audience spots to sign up on the Facebook page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Use this to hold sweepstakes or offer coupons.
Use Facebook to show your expertise your field. Use all the resources at your disposal. Also look for certain avenues you can use to market your product. This will make people aware of your brand after a while and you will meet a lot of potential customers this way.
Don’t turn off comments! Sure, you may get some inappropriate content, but if you don’t allow it, your fans will think you don’t care.
Since so many people are using Facebook, you should be, too. Whether your business is big or small, you can use Facebook to your advantage. Remember the tips shared here and you can have a successful Facebook marketing campaign.