Most of your family probably has a Facebook page. Maybe even your grandparents use Facebook. But are your potential customers there? If so, then Facebook marketing might be for you, so read on to find out what it takes to do such a campaign right.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer prizes or discounts to your users when they like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
Link all of your content to your Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Your Tweets are posted to your Facebook by simply linking the two.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Make sure to build a fan base when marketing on Facebook. Do not invest in promotions until you have a strong base with thousands of followers. When you hit that number, conversion rates skyrocket.
Offer an exclusive deal to those that “like” your page. Your page can get a great deal of attention when your page is liked. Think about offering something people are going to be interested in. It could be something everyone gets or even a sweepstakes. Making it lucrative can work well for you.
Always respond to comments as well as posts that are posted on your Facebook wall. They’re taking the time to contact you, so the least you can do is reply. You should consider a Facebook post like an email or a telephone call.
Provide sign-up forms on your business’s Facebook page. If they are able to get something for clicking Like, they’re more likely to do so. Contests are a sure-fire way to get people excited and interested in your page.
Sometimes you have to spend time and money to make money, and this is true of Facebook. Marketing on Facebook is no cake walk. If you are thinking of putting someone on it that’s already bogged down with twenty other assignments, you’ll never get the traction that’s possible using this social media. Allocate real resources to it to get the most out of it.
Seek out leadership opportunities on Facebook. Facebook can do a lot for building your leadership in a niche. Try to find ways to answer questions or make insightful comments in your niche area. This can help your brand get introduced to lots of new people where you could possibly get more potential fans.
When you get comments, respond to each of them the best you can. This refers to comments left on the page and those you receive in your inbox. It will be a lot of work, but users will appreciate the personal touch that this adds.
You probably have a Facebook page, so you are aware of what customers do, see and would like to know. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. You will see a correlation between increased profits and effort put in.