You might have heard that Facebook is a great place to market a business and expand it. If you’re not sure what Facebook marketing means, there’s no need to panic. This article is going to provide you with the information you need so that you can market your business successfully on Facebook and get the customers you want.
When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. Adding great photos and unique color combinations really helps. You can attract more followers with an attractive page.
Facebook lets you share content. Facebook is useful for more than chatting with your friends. Treat it that way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You will see that Facebook really can drive a great deal of traffic.
Facebook Offers is a great way to promote freebies and contests you offer on your site. Just create the offer and then make it a Promoted Post. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
Use the custom tabs to maximize your Facebook marketing efficiency. Custom tabs let you optimize information on your page for visitors that betters your business. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. When posting on other’s Facebook pages, it can get you significant attention. Make sure you’re seeking the right kind of attention. Make postings on other Facebook pages only if you have worthy content. Don’t resort to spam.
Have a giveaway. Offer a free gift to people who opt in to your newsletter or like your social media pages. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.
Of course, you want your Facebook marketing efforts to pay off. Because of this, you need to establish monthly sales goals. It is good to garner lots of “likes,” but you also want to convert them to sales. Try switching your strategy if you’re not seeing an uptick in business.
Your posts should include valuable content. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
Hide your content from non-fans. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
After reading this article, you should not be afraid to do your marketing on Facebook. Get on Facebook right now! Once you get started with Facebook, you will soon get the attention of customers. Get started right away!